Cambridge Beat Me to Bible Yoga

How’s that for a title?

As a wise man once said, there’s nothing new under the sun. Bible Design Blog has inspired a number of people to post reviews of Bibles, and my “yoga” pose (in which I roll up fine leather covers in ways that make the purists cringe) has been widely imitated. Turns out, though, the idea isn’t original to me. Chris Scotti has been in Christian publishing for years, and he recalls something similar being done in training seminars back in the 1980s:

In the old days in Christian retail (1980s) Cambridge used to have Bible sales training seminars and the easiest way to get a customer to spend the extra $20-$50 was to roll up the berkshire cover and let it unroll itself. Something you could never do with a bonded leather. They also used to give sales clerks an incentive of 1 free Bible of your choice when you sold 10. 

Ah, the good old days, when trained and knowledgeable retailers stocked quality Bibles that you could walk in and touch. I don’t know which one I miss more: the bricks and mortar shops, or the mere $20-$50 premium.

5 Comments on “Cambridge Beat Me to Bible Yoga

  1. Mark, I am in total agreement on the bricks and mortar and being able to walk in and touch, open, feel and read a premium quality bible. Thanks for the information which is excellent as usual. I have been a lurker on your blog for a long time and figured it was time to come out of the shadows. I am always excited when I see a new post, but enjoy the archives during the slow times. Thanks and God bless.

  2. So, are there any actual brick-and-mortar Bible stores left that have actual, knowledgeable salespeople who know what they’re talking about should you need to ask questions about Bibles or translations? Anywhere?

    • I know of no such store in Los Angeles or Nashville. I can’t speak for any other city but one would assume that if any city would have one, Los Angeles might. There are very few independent bookstores left at all, let alone ones that would carry something like a premium-quality Bible. Personally, I think it’s sad.

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